How To Get A Raise From Marvel Comics

When Marvel Comics made some rapid-fire changes to their business model back in 1995, they called it Marvelution. In addition to pulling out of the traditional Direct Market distribution channels and buying Heroes World so they could self-distribute their books, Marvel divided all of their books into five “families,” each with its own editor-in-chief.

They also issued a little booklet to help explain their new world order and to try to answer questions from an anxious public that included retailers, consumers, and their freelance artists and writers.

The little 8 1/2 x 5 1/2 inch black and white saddle-stitched booklet was the 1995 Marvel Editorial Handbook, and there’s a part that freelancers of the day might’ve been the most interested in - how to get a raise under the new system Marvel had just installed.

Here’s that section of the handbook:

“Q: Are the processes for establishing and raising rates going to change under the new structure?

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